Some customers love it, but there's not a huge number that do," Apple CEO Tim Cook said in 2012.Īlthough I'm an Apple Music subscriber and daily user, I rarely visit the Connect tab, and it's not difficult to see that the service hasn't been the success Apple hoped it was going to be. It failed to gain traction and was killed two years later. "We tried Ping and the customer voted and said, this isn't something I want to put a lot of energy into. The report says that Connect's not dead, but its hard not to see parallels with iTunes Ping, Apple's last attempt at a social network, launched in 2010. In addition, Connect is most likely not going to get new features this year. Mark Gurman at 9to5Mac says that sources tell him that Apple will demote Connect from its premium placement within the Apple Music App. ![]() Less than a year later, Apple seems poised to end its second music-focused social media network. "Instead of having to post your stuff on all these different and sometimes confusing places, it all lives in one very simple, very easy place, and that's Connect." "The dream of being a new artist, like myself five years ago, and connecting directly with an audience has never been more close than right now," Drake said. When Apple Music was launched last summer, Apple enlisted rap superstar Drake to come onstage and promote Connect, a music-focused social network built to give fans "a single place to connect with your favorite artists." ![]() ![]() Account icon An icon in the shape of a person's head and shoulders.
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